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KEONI PAYTON OF FARMERS MARKET HAWAII

Five questions with Keoni Payton of Farmers Market Hawaii [...] “We literally had to build Farmers Market Hawaii from the ground up. I [myself] started with no money, except what I made from my minimum wage job. EBT was the only reason I was able to put food in my stomach. I just tried to break even with everything for close to a year. A lot of our early success was due to product placement and hustling hard to create a brand buzz out in the streets.” Read more…

FIDLAR

The last time I interviewed Zac, FIDLAR was an unsigned local band from LA playing parking lots and skate parks. Flash forward two years and the band has inked a deal with indie mogul Mom+Pop Records, had their album exclusively debuted through Pitchfork Media, played countless festivals, toured across Europe, started a Youtube phenomenon, and sold 20,000 records in two months all based on the philosophy “Don’t Try.” I spoke to Zac before a sold out show with WAVVES and this is what he had to say regarding life and the band’s recent success. Read more…

SIIK

The first time you hear a Siik remix, you just want more. This creative from California has a very unique library of music and the knowledge to take advantage of it when creating mixes. Siik loves music, but he’s also very talented in other creative endeavors and says, “I believe that you can only do two things at a time and have a reasonable expectation of awesomeness. Any more and you’re dividing that awesomeness among too many things.” The two things that he’s currently focusing on are making videos/short films and film photography. Read more…

KEN GOTO

Drawn to San Francisco’s skate culture, photographer Ken Goto moved from Tokyo, Japan to The City by the Bay in ’97. Only knowing a bit of English, the transition wasn’t seamless, but through skateboarding he quickly picked up the language. “I knew basic English from school and learned more from hanging out with my skater homies,” remembers Goto. Along with his English, he also developed his photographic skills capturing SF’s finest rolling up and down the city streets. Read more…

AARON DE LA CRUZ

NEVER PREDETERMINED
The balance between positive and negative space can be a frustrating battle for many artists, but not for San Francisco-based Aaron De La Cruz. De La Cruz instinctively lays contrasting lines on “white” like water filling a network of straws. His fluid technique is inspirational to witness and the process itself helped to bring recognition to his work. Read more…

CARDIEOLOGY

JOHN CARDIEL
In 2003 while on a skate trip in Brisbane, Australia, legendary skateboarder John Cardiel (1992 Thrasher Skater of the Year) took an untimely fall while running alongside a van in their entourage. John suffered a major spinal cord injury and was told that it was likely he would never walk again. Deeming the diagnosis unacceptable, John was determined to prove the doctors wrong. In just five months, by sheer will John regained the use of his legs and has been defying medical science ever since. Read more…

THE PURSUIT OF HAPPINESS

BRUCE IRONS
Spirituality is such a loaded word these days, but when Bruce Irons was forced to deal with the tragic death of his brother, Andy Irons (1978-2010), it was spirituality that saved him from the depths of depression. At this point in his life, the 32-year-old is in a happy place as a father of two and a professional free surfer. In the past year, Bruce has become increasingly more visible in the surf once again, charging decade-defining swells in Tahiti and Fiji, and making the semifinals of the 2012 Volcom Pipe Pro. He’s very candid about his overall feelings about contest surfing, and is also very honest about his newfound outlook on life. Read more…

CONRAD RUIZ

CONRADICAL
Having just finished his international debut in Mexico City at Yautepec Gallery, watercolor artist Conrad Ruiz is busy in his studio prepping for the NADA art fair in Miami and his second solo exhibition at Silverman Gallery in 2012. This dateless workaholic will sparingly venture from his desk, unless called upon by The Boys of Summer collective to discuss future projects, eat or play video games. Read more…

FUCK IT DOG LIFE’S A RISK

ZAC CARPER
LA resident by way of North Shore, Oahu, 23-year-old musician/engineer Zac Carper (son of legendary surfboard shaper John Carper) and his newly formed rock outfit FIDLAR are taking back parking lot punk shows one flaming dumpster at a time. Contrast sifted through the mountain of empty Four Loko cans, leftover pizza boxes, and broken skateboard decks, to sip some beers and talk shop with Carper at the infamous House of FID. Read more…

JAPAN BLUE

LITMUS
When you hear the word “indigo,” the first thing that usually comes to mind would be a pair of jeans. Or at least that’s what I think of. We all know indigo as a color, but Yuji and Yoshi from Litmus in Shonan, Japan, have a lot of the answers as to what else indigo is. The pair work with natural indigo, which comes from plants that contain it in their leaves. Read more…