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Fitted Wai‘ale‘ale ‘A‘ama Hybrid Walk Short drops Saturday

Friday, October 3rd, 2014

Images by Christina Shayne

The final piece of Fitted Hawai‘i’s Wai‘ale‘ale collection is the brand’s first cut and sew bottom:a lightweight polyester/spandex blend, featuring 4-way stretch hybrid walk short that drops tomorrow at Fitted, Blue Hawaii Surf and online. As Jordan Hart demonstrates in these images the piece can also be worn as board shorts as well. For everyday use, the designers kept the standard four pockets (two front and two back) and also added a mesh lining within the pockets for water and sand drainage as it transitions into the ocean.

The back right pocket also features an elastic key loop, commonly found on boardshorts. Belt loops were added to keep the walk short functionality, and we’ve also added a drawstring waistline, which pulls from around the waist similar to sweatpant drawstrings, rather than the eyelet lacing style of traditional boardshorts. It also features a waterproof reverse zipper and velcro closure system. Small details are seen throughout, like the drawstring aglets which feature a black and white trilock print, metallic silver logo and custom care instructions on the inner waistline, and our Mil-Spec patch on the right seam.

The name of the hybrid walk shorts is inspired by the ‘A‘ama crab (Grapsus tenuicrustatus), a species of crustacean that was introduced to Hawai‘i by Polynesians. This thin-shelled Rock crab is commonly found on all shorelines around the Hawaiian Islands. The ‘A‘ama is a Hawaiian delicacy that is often served raw at lū‘au and is also good bait for catching large fish.

Ancient Hawaiians observed the ‘A‘ama crabs natural skill of climbing over wet rocks near the shoreline and they composed many ‘ōlelo no‘eau (proverbs) about the crustacean. One of these are said in regards to a person who goes beyond their limit:

Pi‘i mai nei i ka plai me he ‘a‘ama la (Climbs the cliff like a black crab).

Hawaiian Airlines x Pow! Wow! Hawai‘i x Fitted Video Recap

Tuesday, September 30th, 2014

Hawaiian Airlines x POW! WOW! x Fitted: Ground Service Vehicle Project from POW! WOW! Hawaii on Vimeo.

Team Konagetit Wins 2nd Annual Pai‘ea Projects Podagee Horseshoe Invitational Presented by Scott Hawai‘i

Tuesday, September 23rd, 2014

Images: Paul Kema

Team Konagetit: Landon Gaspar and Takeru Tanabe took $300 cash and the championship back to Aloha Stadium.

Team Konagetit: Landon Gaspar and Takeru Tanabe took $300 cash and the championship back to Aloha Stadium.

The Pai‘ea Projects 2nd Annual Podagee Horseshoe Invitational Presented by Scott Hawai‘i grew in size and scope this year with Team Konagetit, formerly known as Aloha Stadium, defeating Team Pai‘ea Projects in the final. There were 24 teams this year in a double-elmination, pool play format squaring off at the Scott Hawai‘i Headquarters. Big thanks goes out to Coors Light, Waiola coconut water and Fitted Hawai‘i for helping making this Podagee Horseshoe tournament a huge success this year.

Pool play and double elimination guaranteed the 24 teams at least two games in the day of competition.

Pool play and double elimination guaranteed the 24 teams at least two games in the day of competition.

Team Pai‘ea Projects vs. Team Shoots? Or, Coors Light vs. Miller Lite. Either way you spin the matchup, Coors Lights and the hosts were victorious.

Team Pai‘ea Projects vs. Team Shoots? Or, Coors Light vs. Miller Lite. Either way you spin the matchup, Coors Lights and the hosts were victorious.

Must have a mind-altering beverage in hand while throwing to score a point.

Mikey, Kaione, Damien and Chase.

Father Psalm Productions came thru to #PPPHI and spun some true roots reggae vinyl.

Jensen and Kekai were all about the C-minuses.

"May the best Podagee win..."

Sometimes da braddahs just gotta be da braddahs for one day of the week.

Joel and Damien curling...

Thank you to all of the friends and family that came out to the 2nd Annual Pai‘ea Projects Podagee Horseshoe Invitational.

Airport Art: Fitted x Pow! Wow! x Hawaiian Airlines

Tuesday, September 9th, 2014


Images: Jonas Maon

Honolulu Airport got a lot more visually stimulating with the Fitted x Pow! Wow! Hawai‘i x Hawaiian Airlines collaborative art project. The largest airlines based out of Hawai‘i, upped their “street cred” by decking out their ground service equipment in custom paint jobs by some of Honolulu’s most well recognized artists and designers. For four days, the Hawaiian Airlines maintenance facility was filled with the low hiss and metal gurgle of spray cans as the vehicles were adorned with brightly-colored “street” art. Contrast caught up with Fitted Hawai‘i Production Manager and Senior Graphic Designer Jared Johnston a.k.a. JJ Parkz to hear about their artistic process for this giant project.

JJ Parkz: Who initiated the art project and what was the scope of it?

It’s funny because if I’m not mistaken, I believe it started as a joke between Kamea and a Hawaiian Airlines special projects representative. Both Pow! Wow! Hawaii and FITTED have great relationships with HA and we were lucky enough for them to allow us the opportunity of executing these types of special projects. Scope? One of my biggest art career opportunities to date.

How long did this art project take and how many cans of paint did you use?

Four full work days… Monday through Thursday and a lot of good lunches provided by our buddy “Gooch” over at Lunchbox. A lot of the base coats were applied using the actual vehicle sprayer in the Hawaiian Airlines paint booth. After that, a couple buckets for the catering truck and a few cans of each green for the Island Camo did the job.

Who were the crews and homies apart of the project?

Kamea Hadar (Pow Wow | Portrait Extraodanaire), Jasper Wong (Pow Wow | Caricature Artist) , Jeff Gress (Pow Wow | Font Master), Defer (OrIginal Font Expertise), Christina Shayne (fellow FITTED designer), Ola Nakaʻahiki (FITTED owner), and also some help from Kaleena (our newest member of the FITTED Ohana) and brother JP (The Green).

Where were you guys painting at?

We were amazingly blessed to have free use of the Hawaiian Airlines maintenance facility directly on the far end of the Tarmac. They did a great job of taking care of us and their whole staff was really supportive. Shouts to all of the required ‘escorts’ who dealt with our bathroom breaks! Haha!

Where can people see the collaboration?

Fly Hawaiian.

What was the backstory on the artwork that was selected for the project?

It was an amazing project because of the variety of styles brought by the different artist parties. On one side of the catering truck you’ll find an amazing portrait of Bailee Naka’ahiki, painted by Kamea Hadar who specializes in portraits, dressed in a uniquely stylized haku lei by Defer. On the other side, you’ll find a beautifully complimenting “tiger camo” collaboration between Gress and Defer. The three smaller cars (Plane Tug, Belt Loader, and Luggage Cart) were dressed in FITTED’s “ʻĀina Camo” pattern. Lastly, all vehicles were accented with a vibrant safety orange. The “ʻĀina Camo” pattern, a motif comprised of all eight Hawaiian Islands, was chosen as a way to represent Hawaii, our home, as well as to be a juxtaposition to the many safety regulations and precautions on the Tarmac. By executing brightly colored camouflage (usually is utilized to conceal it wearer) vehicles that can be seen from as far as the eye can see, it was an interesting way for us to provide function while adding an unconventional aesthetic through our design. Shouts to fellow FITTED family member, Eric Newhouse, for creating our now staple ”ʻĀina Camo” pattern.

Why did you want to be involved with this project?

I actually only agreed so I could eat the free lunches throughout the week… I guess the amazing line up of artists, the opportunity to work with a world renowned airlines on a first project of it’s kind, and the chance to represent my FITTED Ohana was just a plus… Haha!

When did you know that you were into graffiti?

It’s been 9 years since I’ve first touched paint to a wall. I’ve always been the one to get in trouble for doodling in class as a kid. It was natural for me to progress in art any way possible. My friends were always into graffiti for as long as I can remember, spending the week nights and weekends destroying anything they could. It wasn’t long before I got stuck on one of their missions and became instantly intrigued. Within a few weeks of my first experience, I found myself spending evenings in the ditches. It has taught me so many lifelong lessons.

How often do you get to paint these days?

Unfortunately, it’s rough for me to find time these days. Working long hours in the office doing art on the computer makes it hard for me to pack a bag of paint and hike up to a spot on my off time. I’ve been so focused on handling business now so I can enjoy more free time activities, like graffiti, sooner in life.

How did that experience with graf-art help you in this project?

I feel like anyone who’s taken graffiti seriously at some point understands the positive things it can offer you. From small help with art elements such as color, composition, letter structure, etc., to bigger lessons such as how to work with other artists and problem solve your art on a whim. It’s one of the ultimate forms of freedom and expression through art. Graffiti wasn’t always positive throughout my experiences, but it led me to where I’m at now and I’ll forever be grateful for that.

Pow! Wow! Hawai‘i x 808 Urban x Fitted Hawai‘i x Polynesian Voyaging Society

Monday, February 17th, 2014

Pow Wow Hawaiʻi and PVS from Oiwi TV on Vimeo.

Pakalolo & Poke (FITTED x Crooks & Castles) drops July 3

Monday, July 2nd, 2012

WEED & FISH from AlohaServedDaily on Vimeo.

Every culture and city has their must-have “necessities” in life. In LA, you have The Recipe: Women, Weed & Weather. In Hawai’i, two essentials that go together like salt and pepper: pakalolo & poke. What better way to unfold from a long day at work then picking up some fresh, ‘ono poke & pakalolo and having a small smoke session with our amazing sunset as the backdrop? Can’t get any better than that! Fitted teamed up with our friends over at Crooks & Castles for our second collaboration effort, with an offering of our Pakalolo & Poke snapback, Pakalolo & Poke tee (black and white) which will be available exclusively at FITTED, and the Tri Loc Airgun tee which will be made exclusively available at Crooks HI. We’d like to end this post with a special and respectful salute to Crooks family member Chris “Lewds” Natalio. Rest In Paradise!

Fitted Hawaii x Punch Cigars Party Tonight

Thursday, July 28th, 2011

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PUNCH from AlohaServedDaily on Vimeo.

Fitted x Eighty-Four Skate x Vans

Tuesday, February 1st, 2011

Dropping on Valentineʻs Day, this Vans Era features Fittedʻs OG Black Kala embroidery. Heard this collaboration is super limited with only 150 pairs (75 at the Fitted store and 75 at Eighty-Four Skate shop) on February 14. Another 150 pairs will drop on March 1.

10 Reasons I Want To Be A Dolphin

Monday, June 21st, 2010

I just came back from a West Side camping trip with the Fitted Fam for Father’s Day weekend and had a life-and-career-changing revelation on the last day: I want to be a dolphin when I grow up. Paiea Projects’ Paul Kema and I got to swim with a pod of Indo-Pacific Bottlenose Dolphins and it was amazing. A little sketchy too because the dolphins were rolling 100 mammals deep. Plus, there were four dive boats, filled with tourists, following the pod all over the West Side. Needless to say, it was hard to tell if the dolphins were over humans. Shit, I would be if they hounded me like the paparazzi on Yeezy’s jock. While this oceanic experience gave me the necessary shot of adrenaline and inspiration, swimming with dolphins led me to change my career path.

Your author at his first day of Dolphin internship.

I’m over being a land-dwelling journalist. I’m over the deadlines, hours on the computer and the unhealthy snacks that come with it. I now aspire to be apart of the Delphinidae Family for the following 10 reasons:

1. Dolphins are the best surfers in the world. They can catch any wave, including the breakers off of boats, and punt 30-foot airs on the regular. Dolphins were landing back flips before Kelly Slater was born.

2. Dolphins are one of the few animals in the ocean that can kill sharks. They’ve been observed mobbing sharks who threaten their young or people. That’s so gangster!

3. Dolphins are down to help other species in distress. It doesn’t matter your color, creed or species, the dolphins got your back if they’re around.

All images by Paul Kema. Dolphins are intelligent, sexy, rip at surfing and love raw fish– pretty much everything I've been looking for in a human female.

4. Dolphins take a shit wherever they want. Paul and I saw so many dolphins taking a deuce while swimming it was ridiculous. I was also extremely jealous because I was holding it the whole weekend because I refused to dump at the Yokes’ public bathroom.

5. Dolphins spend the majority of their day playing and socializing.

6. Dolphins are sophisticated hunters that use echolocation to locate prey and communicate. In fact, schools of juvenile yellow fin tuna have been known to swim behind pods of dolphins to find bait balls of feeder fish sort of like how an entourage of scrubs follows a famous rapper to find groupie sex.

7. A dolphin’s diet consists of fish and squid. If I was a dolphin that would mean I get to grind poke everyday.

This is Contrast Contributing Photogrpaher Paul Kema posing with some hot dolphin booty. Your author couldn't swim fast enough to take a better shot and ended up with this sub-par picture.

8. Dolphins are very social animals.

9. Dolphins are extremely intelligent.

10. Perhaps the most important reason of this list: dolphins are the only other mammals than humans that have sex for pleasure. They’ve been observed fornicating when females aren’t in heat. Therefore, they’re boning just to bone, not for procreation. In my opinion, this supports the fact that dolphins are highly intelligent. Dolphins also have sex multiple times a day and males have a unit that can function like a hand.

I’ll be putting in my two weeks soon to pursue a career as a dolphin. I just need to find a potential employer looking for a good dolphin. I’ll be sending my resume to Sea World later.

No Panic, Go Organic

Friday, November 20th, 2009

I spent my Veteran’s Day in the ‘aina (land). The Fitted Hawai‘i and Vertical Junkies staff arranged a workday at MA‘O Farms. I tagged along on the Wai‘anae Valley excursion with Pai‘ea Projects and Kumu Kauanoe in tow. It was full-on Cityslickers in The Country. I should say though, that VJ’s Blaine showed up in boots and grew up on plant nursery in Kahalu‘u. But, for the most part a lot of the Townies weren’t accustomed to gardening let alone farming. They persisted though, working the ‘aina (land) by pulling weeds, sowing seeds and doing other various farming deeds.

There’s a way more informative blog post about the day on the Aloha Served Daily section of Fitted’s Web Site dropping Monday. The following are the out takes from the workday according to me with a twist of humor. All images were taken by Paul Kema and all the captions are by yours truly.

Nobody from the Townies, including myself, knew how to oli (chant) except for Kumu Kauanoe. Good thing she rolled with us.

Nobody from the Townies, including myself, knew how to oli (chant) except for Kumu Kauanoe. It's a customary protocol to chant in order to be invited into a Hawaiian area.

VJ's Russ sowing the seeds for success in his daughter while she works the land.

VJ's Russ sowing the seeds for success in his daughter while she works the land.

Chefs Lindsey and Acre were also planting their seed.

Chefs Lindsey and Acre were also planting their seed.

The soil at MA‘O Farm has a great deal of clay in it which allows the dirt to hold more moisture. The mud also washes off your skin with just water because it's high content of clay.

The soil at MA‘O Farm has a great deal of clay in it which allows the dirt to hold more moisture. The mud also washes off your skin with just water because of high content of clay.

This is what the fertile soil of Wai‘anae Valley can produce.

This is what the fertile soil of Wai‘anae Valley can produce. Get it? Produce?

Bass is from San Francisco, Calif.

Bass is from San Francisco, Calif.

Ito is from Hilo, Hawai‘i.

Ito is from Hilo, Hawai‘i.

In the 15 years that we were friends I've never seen Pono (pictured on the left) volunteer his free time for any good causes. The guy isn't selfish, he just never found a good reason to extend Aloha that way, but he was more than stoked to get behind MA‘O Farms. Here is one of my best friends hooking up irrigation with his girlfriend Kumu Kauanoe. I'm so proud of him.

In the 15 years that we were friends I've never seen Pono (pictured on the left) volunteer his free time for any good causes. The guy isn't selfish, he just never found a good reason to extend Aloha that way, but he was more than stoked to work at MA‘O Farms. Here is one of my best friends hooking up irrigation with his girlfriend Kumu Kauanoe. I'm so proud of him.

Jared: Ges? WTF? My blowtorch doesn't work anymore. What do I do?

Jared: Ges? WTF? My blowtorch doesn't work anymore. What do I do?

Ges: Shit. I dunno.

Ges: Shit. I dunno.

Ges: If you burn my hand I'm gonna be pissed. Jared: No worry, Beef Curry.

Ges: If you burn my hand I'm gonna be pissed. Jared: No worry, Beef Curry.

VJ's Mikey sampling a Japanese turnip called Hodai. Still get mud on 'em, but dats minah bird.

VJ's Mikey sampling a Japanese turnip called Hodai. Still get mud on 'em, but dats minah bird.

Cuzzo "watering" the corn.

Cuzzo "watering" the corn.

The MA‘O Farms staff calls the interns in from the field.

The MA‘O Farms staff calls the interns in from the field.

Washing of the workday at Turtle Beach with C-minuses while Cuzzo and Kaboe design their upcoming skate project at The Contemporary Museum of Arts.

Washing of the workday at Turtle Beach with C-minuses while Cuzzo and Kaboe design their upcoming skate project at The Contemporary Museum of Arts.

Thrive.

Thrive.