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Airport Art: Fitted x Pow! Wow! x Hawaiian Airlines

Tuesday, September 9th, 2014


Images: Jonas Maon

Honolulu Airport got a lot more visually stimulating with the Fitted x Pow! Wow! Hawai‘i x Hawaiian Airlines collaborative art project. The largest airlines based out of Hawai‘i, upped their “street cred” by decking out their ground service equipment in custom paint jobs by some of Honolulu’s most well recognized artists and designers. For four days, the Hawaiian Airlines maintenance facility was filled with the low hiss and metal gurgle of spray cans as the vehicles were adorned with brightly-colored “street” art. Contrast caught up with Fitted Hawai‘i Production Manager and Senior Graphic Designer Jared Johnston a.k.a. JJ Parkz to hear about their artistic process for this giant project.

JJ Parkz: Who initiated the art project and what was the scope of it?

It’s funny because if I’m not mistaken, I believe it started as a joke between Kamea and a Hawaiian Airlines special projects representative. Both Pow! Wow! Hawaii and FITTED have great relationships with HA and we were lucky enough for them to allow us the opportunity of executing these types of special projects. Scope? One of my biggest art career opportunities to date.

How long did this art project take and how many cans of paint did you use?

Four full work days… Monday through Thursday and a lot of good lunches provided by our buddy “Gooch” over at Lunchbox. A lot of the base coats were applied using the actual vehicle sprayer in the Hawaiian Airlines paint booth. After that, a couple buckets for the catering truck and a few cans of each green for the Island Camo did the job.

Who were the crews and homies apart of the project?

Kamea Hadar (Pow Wow | Portrait Extraodanaire), Jasper Wong (Pow Wow | Caricature Artist) , Jeff Gress (Pow Wow | Font Master), Defer (OrIginal Font Expertise), Christina Shayne (fellow FITTED designer), Ola Nakaʻahiki (FITTED owner), and also some help from Kaleena (our newest member of the FITTED Ohana) and brother JP (The Green).

Where were you guys painting at?

We were amazingly blessed to have free use of the Hawaiian Airlines maintenance facility directly on the far end of the Tarmac. They did a great job of taking care of us and their whole staff was really supportive. Shouts to all of the required ‘escorts’ who dealt with our bathroom breaks! Haha!

Where can people see the collaboration?

Fly Hawaiian.

What was the backstory on the artwork that was selected for the project?

It was an amazing project because of the variety of styles brought by the different artist parties. On one side of the catering truck you’ll find an amazing portrait of Bailee Naka’ahiki, painted by Kamea Hadar who specializes in portraits, dressed in a uniquely stylized haku lei by Defer. On the other side, you’ll find a beautifully complimenting “tiger camo” collaboration between Gress and Defer. The three smaller cars (Plane Tug, Belt Loader, and Luggage Cart) were dressed in FITTED’s “ʻĀina Camo” pattern. Lastly, all vehicles were accented with a vibrant safety orange. The “ʻĀina Camo” pattern, a motif comprised of all eight Hawaiian Islands, was chosen as a way to represent Hawaii, our home, as well as to be a juxtaposition to the many safety regulations and precautions on the Tarmac. By executing brightly colored camouflage (usually is utilized to conceal it wearer) vehicles that can be seen from as far as the eye can see, it was an interesting way for us to provide function while adding an unconventional aesthetic through our design. Shouts to fellow FITTED family member, Eric Newhouse, for creating our now staple ”ʻĀina Camo” pattern.

Why did you want to be involved with this project?

I actually only agreed so I could eat the free lunches throughout the week… I guess the amazing line up of artists, the opportunity to work with a world renowned airlines on a first project of it’s kind, and the chance to represent my FITTED Ohana was just a plus… Haha!

When did you know that you were into graffiti?

It’s been 9 years since I’ve first touched paint to a wall. I’ve always been the one to get in trouble for doodling in class as a kid. It was natural for me to progress in art any way possible. My friends were always into graffiti for as long as I can remember, spending the week nights and weekends destroying anything they could. It wasn’t long before I got stuck on one of their missions and became instantly intrigued. Within a few weeks of my first experience, I found myself spending evenings in the ditches. It has taught me so many lifelong lessons.

How often do you get to paint these days?

Unfortunately, it’s rough for me to find time these days. Working long hours in the office doing art on the computer makes it hard for me to pack a bag of paint and hike up to a spot on my off time. I’ve been so focused on handling business now so I can enjoy more free time activities, like graffiti, sooner in life.

How did that experience with graf-art help you in this project?

I feel like anyone who’s taken graffiti seriously at some point understands the positive things it can offer you. From small help with art elements such as color, composition, letter structure, etc., to bigger lessons such as how to work with other artists and problem solve your art on a whim. It’s one of the ultimate forms of freedom and expression through art. Graffiti wasn’t always positive throughout my experiences, but it led me to where I’m at now and I’ll forever be grateful for that.

Pow! Wow! Hawai‘i x 808 Urban x Fitted Hawai‘i x Polynesian Voyaging Society

Monday, February 17th, 2014

Pow Wow Hawaiʻi and PVS from Oiwi TV on Vimeo.

Pakalolo & Poke (FITTED x Crooks & Castles) drops July 3

Monday, July 2nd, 2012

WEED & FISH from AlohaServedDaily on Vimeo.

Every culture and city has their must-have “necessities” in life. In LA, you have The Recipe: Women, Weed & Weather. In Hawai’i, two essentials that go together like salt and pepper: pakalolo & poke. What better way to unfold from a long day at work then picking up some fresh, ‘ono poke & pakalolo and having a small smoke session with our amazing sunset as the backdrop? Can’t get any better than that! Fitted teamed up with our friends over at Crooks & Castles for our second collaboration effort, with an offering of our Pakalolo & Poke snapback, Pakalolo & Poke tee (black and white) which will be available exclusively at FITTED, and the Tri Loc Airgun tee which will be made exclusively available at Crooks HI. We’d like to end this post with a special and respectful salute to Crooks family member Chris “Lewds” Natalio. Rest In Paradise!

Fitted Hawaii x Punch Cigars Party Tonight

Thursday, July 28th, 2011

20110728-113641.jpg

PUNCH from AlohaServedDaily on Vimeo.

Fitted x Eighty-Four Skate x Vans

Tuesday, February 1st, 2011

Dropping on Valentineʻs Day, this Vans Era features Fittedʻs OG Black Kala embroidery. Heard this collaboration is super limited with only 150 pairs (75 at the Fitted store and 75 at Eighty-Four Skate shop) on February 14. Another 150 pairs will drop on March 1.

10 Reasons I Want To Be A Dolphin

Monday, June 21st, 2010

I just came back from a West Side camping trip with the Fitted Fam for Father’s Day weekend and had a life-and-career-changing revelation on the last day: I want to be a dolphin when I grow up. Paiea Projects’ Paul Kema and I got to swim with a pod of Indo-Pacific Bottlenose Dolphins and it was amazing. A little sketchy too because the dolphins were rolling 100 mammals deep. Plus, there were four dive boats, filled with tourists, following the pod all over the West Side. Needless to say, it was hard to tell if the dolphins were over humans. Shit, I would be if they hounded me like the paparazzi on Yeezy’s jock. While this oceanic experience gave me the necessary shot of adrenaline and inspiration, swimming with dolphins led me to change my career path.

Your author at his first day of Dolphin internship.

I’m over being a land-dwelling journalist. I’m over the deadlines, hours on the computer and the unhealthy snacks that come with it. I now aspire to be apart of the Delphinidae Family for the following 10 reasons:

1. Dolphins are the best surfers in the world. They can catch any wave, including the breakers off of boats, and punt 30-foot airs on the regular. Dolphins were landing back flips before Kelly Slater was born.

2. Dolphins are one of the few animals in the ocean that can kill sharks. They’ve been observed mobbing sharks who threaten their young or people. That’s so gangster!

3. Dolphins are down to help other species in distress. It doesn’t matter your color, creed or species, the dolphins got your back if they’re around.

All images by Paul Kema. Dolphins are intelligent, sexy, rip at surfing and love raw fish– pretty much everything I've been looking for in a human female.

4. Dolphins take a shit wherever they want. Paul and I saw so many dolphins taking a deuce while swimming it was ridiculous. I was also extremely jealous because I was holding it the whole weekend because I refused to dump at the Yokes’ public bathroom.

5. Dolphins spend the majority of their day playing and socializing.

6. Dolphins are sophisticated hunters that use echolocation to locate prey and communicate. In fact, schools of juvenile yellow fin tuna have been known to swim behind pods of dolphins to find bait balls of feeder fish sort of like how an entourage of scrubs follows a famous rapper to find groupie sex.

7. A dolphin’s diet consists of fish and squid. If I was a dolphin that would mean I get to grind poke everyday.

This is Contrast Contributing Photogrpaher Paul Kema posing with some hot dolphin booty. Your author couldn't swim fast enough to take a better shot and ended up with this sub-par picture.

8. Dolphins are very social animals.

9. Dolphins are extremely intelligent.

10. Perhaps the most important reason of this list: dolphins are the only other mammals than humans that have sex for pleasure. They’ve been observed fornicating when females aren’t in heat. Therefore, they’re boning just to bone, not for procreation. In my opinion, this supports the fact that dolphins are highly intelligent. Dolphins also have sex multiple times a day and males have a unit that can function like a hand.

I’ll be putting in my two weeks soon to pursue a career as a dolphin. I just need to find a potential employer looking for a good dolphin. I’ll be sending my resume to Sea World later.

No Panic, Go Organic

Friday, November 20th, 2009

I spent my Veteran’s Day in the ‘aina (land). The Fitted Hawai‘i and Vertical Junkies staff arranged a workday at MA‘O Farms. I tagged along on the Wai‘anae Valley excursion with Pai‘ea Projects and Kumu Kauanoe in tow. It was full-on Cityslickers in The Country. I should say though, that VJ’s Blaine showed up in boots and grew up on plant nursery in Kahalu‘u. But, for the most part a lot of the Townies weren’t accustomed to gardening let alone farming. They persisted though, working the ‘aina (land) by pulling weeds, sowing seeds and doing other various farming deeds.

There’s a way more informative blog post about the day on the Aloha Served Daily section of Fitted’s Web Site dropping Monday. The following are the out takes from the workday according to me with a twist of humor. All images were taken by Paul Kema and all the captions are by yours truly.

Nobody from the Townies, including myself, knew how to oli (chant) except for Kumu Kauanoe. Good thing she rolled with us.

Nobody from the Townies, including myself, knew how to oli (chant) except for Kumu Kauanoe. It's a customary protocol to chant in order to be invited into a Hawaiian area.

VJ's Russ sowing the seeds for success in his daughter while she works the land.

VJ's Russ sowing the seeds for success in his daughter while she works the land.

Chefs Lindsey and Acre were also planting their seed.

Chefs Lindsey and Acre were also planting their seed.

The soil at MA‘O Farm has a great deal of clay in it which allows the dirt to hold more moisture. The mud also washes off your skin with just water because it's high content of clay.

The soil at MA‘O Farm has a great deal of clay in it which allows the dirt to hold more moisture. The mud also washes off your skin with just water because of high content of clay.

This is what the fertile soil of Wai‘anae Valley can produce.

This is what the fertile soil of Wai‘anae Valley can produce. Get it? Produce?

Bass is from San Francisco, Calif.

Bass is from San Francisco, Calif.

Ito is from Hilo, Hawai‘i.

Ito is from Hilo, Hawai‘i.

In the 15 years that we were friends I've never seen Pono (pictured on the left) volunteer his free time for any good causes. The guy isn't selfish, he just never found a good reason to extend Aloha that way, but he was more than stoked to get behind MA‘O Farms. Here is one of my best friends hooking up irrigation with his girlfriend Kumu Kauanoe. I'm so proud of him.

In the 15 years that we were friends I've never seen Pono (pictured on the left) volunteer his free time for any good causes. The guy isn't selfish, he just never found a good reason to extend Aloha that way, but he was more than stoked to work at MA‘O Farms. Here is one of my best friends hooking up irrigation with his girlfriend Kumu Kauanoe. I'm so proud of him.

Jared: Ges? WTF? My blowtorch doesn't work anymore. What do I do?

Jared: Ges? WTF? My blowtorch doesn't work anymore. What do I do?

Ges: Shit. I dunno.

Ges: Shit. I dunno.

Ges: If you burn my hand I'm gonna be pissed. Jared: No worry, Beef Curry.

Ges: If you burn my hand I'm gonna be pissed. Jared: No worry, Beef Curry.

VJ's Mikey sampling a Japanese turnip called Hodai. Still get mud on 'em, but dats minah bird.

VJ's Mikey sampling a Japanese turnip called Hodai. Still get mud on 'em, but dats minah bird.

Cuzzo "watering" the corn.

Cuzzo "watering" the corn.

The MA‘O Farms staff calls the interns in from the field.

The MA‘O Farms staff calls the interns in from the field.

Washing of the workday at Turtle Beach with C-minuses while Cuzzo and Kaboe design their upcoming skate project at The Contemporary Museum of Arts.

Washing of the workday at Turtle Beach with C-minuses while Cuzzo and Kaboe design their upcoming skate project at The Contemporary Museum of Arts.

Thrive.

Thrive.

Throwing Down At A‘ala Park

Saturday, June 6th, 2009

Checkout some dope ass skateboarding at A‘ala Park today. The contest starts at 11 a.m. and don’t forget to bring your cooler and red cups. Chee!

Koa Tree Foundation X Fitted Hawaii Release

Monday, June 1st, 2009

On Saturday morning at 11 a.m. there were 250 of Kekoa Cazimero’s signature Ali‘i Kamehameha New Era hats on sale. Three hours later they were all sold out. That’s because guys were waiting in line in front of Fitted Hawaii on Makaloa Street to get the hat two days before the release.

“This was the second time we had people waiting in line on Thursday,” says Fitted founder Ola Rapozo. “This is one of the most anticipated drops we had. The concept was to take Kekoa’s swag and put it on the hat.”

Cazimero was on hand to witness the line of people, sign autographs and promote his new movie Riding With Koa. In addition, Koa Boi was also there to educate people on his non-profit organization the Koa Tree Foundation. Proceeds from the sale of the hat go directly to the Koa Tree Foundation. In a week, those who purchased the hat can redeem a copy of Riding With Koa at Fitted Hawaii by showing their hang tag from the Ali‘i Kamehameha New Era.

(From left to right) Ola Rapozo, Hawaiian Hurricane, Koa Boi and Ryan Kelly. R.Kelly was clutch and kept everyone hydrated with Vitamin Water. Photo: Kema/Pai‘ea Projects

(From left to right) Ola Rapozo, Hawaiian Hurricane, Koa Boi and Ryan Kelly. R.Kelly was clutch and kept everyone hydrated with Vitamin Water. Photo: Kema/Pai‘ea Projects

Kekoa's signature Fitted. Photo: Kema/Pai‘ea Projects

Kekoa's signature Fitted. Photo: Kema/Pai‘ea Projects

The beggining of the line that stretched all the way around the building. Photo: Kema/Pai‘ea Projects

The beginning of the line that stretched all the way around the building. Photo: Kema/Pai‘ea Projects

The first satisified customer and Cuzzo. Dude was there since Thursday. Photo: Kema/Pai‘ea Projects

The first satisified customer and Cuzzo. Dude was there since Thursday. Photo: Kema/Pai‘ea Projects

Imua, www.fittedhawaii.com!

Sunday, April 19th, 2009

The Fitted Hawai‘i Opening Ceremony celebrated the launch of their revamped Web Site and online store on a sunny Saturday afternoon on April 18, at Ala Moana Beach Park. The staff of the hat boutique wore Maile leis from Hilo, and they launched the online store went 3:00 p.m. with a release of three limited edition Hawai‘i New Eras. Dope hats, dude!

Kona winds kept the party people warm and thirsty. Red Bulls and a plastic cups were in hand. The Grill and the girlies were firing while the boys were steady repping for Fitted.

The Aloha spirit was being served heavily with the canned food drive for the Hawai‘i Food Bank. Fitted’s ‘ohana sat proudly in the shade, watching their loved ones’ dream of a 24/7 online hat boutique realized.

Jeff Peterson brought that Kiho‘alu, slack-key guitar in the beginning of the BBQ. With Tassho Pearce flowing on the mic, spitting hot fire with a bonkers “Day and Night” remix. Westafa dropped that sick dancehall reggae, bumping a Wayne Marshall “Blame It On the Weed” dub plate that had your author screaming for more. J Boog capped off the afternoon with a soulful, acoustic set with “Love Season.” Chicken skin, bule!

Through all of this good music, good times and good fun the Open Sign traveled through it all. Contrast Magazine documented the Open Sign’s schmoozing, boozing and cruising around the Opening Ceremony. Surprisingly, the Open Sign was familiar with everyone’s nicknames, but didn’t know anyone’s last names. Go figure, huh? The following are the Open Sign’s recollections of the “kick-ass” Fitted Hawai‘i barbeque.

"That's Me and Sistah Girl at the Opening Ceremony." Photo: Kema/Pai‘ea Projects
“This girl was so pretty she put my “I” out at the Opening Ceremony.” Photo: Kema/Pai‘ea Projects

"Yea boys!" Photo: Kema/Pai‘ea Projects
“Yea boys!” Photo: Kema/Pai‘ea Projects

"Me, Ola, his Pops and Uncle shooting the cruise, bah." Photo: Kema/Pai‘ea Projects
“Me, Ola, his Pops and Uncle shooting the cruise, bah.” Photo: Kema/Pai‘ea Projects

"Bobby Filipino looking stressed 5-minutes before the Web Site goes live." Photo: Kema/Pai‘ea Projects
“Bass looking stressed out 5-minutes before the Web Site goes live.” Photo: Kema/Pai‘ea Projects

"Future Fitted skate team rider on his grind." Photo: Kema/Pai‘ea Projects
“Future Fitted skate team rider on his grind.” Photo: Kema/Pai‘ea Projects

"The Fitted ‘Ohana celebrating a long year of work to make the Web Site happen. G'yeah!" Photo: Kema/Pai‘ea Projects
“The Fitted ‘Ohana celebrating a long year of work to make the Web Site happen. G’yeah!” Photo: Kema/Pai‘ea Projects

"Aloha served daily with the Hosoi double watch steez." Photo: Kema/Pai‘ea Projects
“Aloha served daily with the Hosoi double watch steez.” Photo: Kema/Pai‘ea Projects

"The ladies leading the canned food drive. I'm loving the dude to chick ratio in this picture." Photo: Kema/Pai‘ea Projects
“The ladies leading the canned food drive. I’m loving the dude to chick ratio in this picture.” Photo: Kema/Pai‘ea Projects

"Big ups to the Teecee (Tongs Controller) for the 'ono grinds. I still got ribs stuck in my grill." Photo: Kema/Pai‘ea Projects
“Big ups to the Teecee (Tongs Controller), Buba of Vertical junkies, for cooking up the ‘ono grinds. I still got ribs stuck in my grill.” Photo: Kema/Pai‘ea Projects

"T-Wats, Jice, Red Bull Rob, Noyle and Koi Boi are having fun." Photo: Kema/Pai‘ea Projects
“T-Wats, Juice, Red Bull Rob, Noyle and Koi Boi are having fun.” Photo: Kema/Pai‘ea Projects

"What up, groms?" Photo: Kema/Pai‘ea Projects
“What up, groms?” Photo: Kema/Pai‘ea Projects

"Ola, J Boog, Kaboe and the Polynesians high rolling." Photo: Kema/Pai‘ea Projects
“Ola, J Boog, Kaboe, Bobby Filipino and the Polynesians high rolling.” Photo: Kema/Pai‘ea Projects

"Koa Boi gives Kalei his Arakawa. He should have gave me that board. Even though I'm a sign I still rip." Photo: Kema/Pai‘ea Projects
“Koa Boi gives Kalei his Arakawa. He should have gave me that board. Even though I’m a sign I still rip.” Photo: Kema/Pai‘ea Projects

"Dude about to buy something from the online store. Cha-ching, cha-ching." Photo: Kema/Pai‘ea Projects
“Dude about to buy something from the online store. Cha-ching, cha-ching.” Photo: Kema/Pai‘ea Projects

"Me. Bas and his better half trade smiles." Photo: Kema/Pai‘ea Projects
“Me, Bass and his better half trade smiles.” Photo: Kema/Pai‘ea Projects

"The King, his Queen and Princess in the shade and on the throne. Long live, Cuzzo." Photo: Kema/Pai‘ea Projects
“The King, his Queen and Princess in the shade and on the throne. Long live, Cuzzo.” Photo: Kema/Pai‘ea Projects

"Repping with Tassho Pearce and Westafa, word." Photo: Kema/Pai‘ea Projects
“Repping with Tassho Pearce and Westafa, word.” Photo: Kema/Pai‘ea Projects

"Yo, me and World Under-16 World Junior Champ had these Red Bull girls eating out of our palm. But, when Keanu bounced to go surf, the chicks ditched me: weak sauce." Photo: Kema/Pai‘ea Projects
“Yo, me and Under-16 World Junior Champ Keanu Asing had these Red Bull girls eating out of our palm. But, when Keanu bounced to go surf, the chicks ditched me: weak sauce.” Photo: Kema/Pai‘ea Projects

"Look at that. Dude had to carry me and the bull dog. C'mon baby girl, help out the cause." Photo: Kema/Pai‘ea Projects
“Look at that. Dude had to carry me and the bull dog. C’mon baby girl, help out the cause.” Photo: Kema/Pai‘ea Projects

"Contrast Magazine Publisher Race Skelton getting all artsy." Photo: Kema/Pai‘ea Projects
“Contrast’s Race Skelton getting all Johnny Cash and artsy.” Photo: Kema/Pai‘ea Projects

"T-Wats and I rollin' the old-school mope through Ala Mo Beach Park, what?" Photo: Kema/Pai‘ea Projects
“T-Wats and I rollin’ the old-school mope through Ala Mo Beach Park, what?” Photo: Kema/Pai‘ea Projects

"The Fitted 2nd Generation and I get crunk." Photo: Kema/Pai‘ea Projects
“The Fitted 2nd Generation and I get crunk.” Photo: Kema/Pai‘ea Projects

"Me, Ola and the 5-0 just kickin' it." Photo: Kema/Pai‘ea Projects
“Me, Ola and the 5-0 just kickin’ it.” Photo: Kema/Pai‘ea Projects

"Yep, Rawson got this sick Fitted hat for free." Photo: Kema/Pai‘ea Projects
“Yep, Rawson got this sick Fitted hat for free.” Photo: Kema/Pai‘ea Projects

"I'm donating a canned good to the Hawai‘i Food Bank and I get a raffle ticket for my donation. I neva won nothin', but I still feel good." Photo: Kema/Pai‘ea Projects
“I’m donating a canned good to the Hawai‘i Food Bank and I get a raffle ticket for my donation. I neva won nothin’, but I still feel good.” Photo: Kema/Pai‘ea Projects