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Fitted Wai‘ale‘ale ‘A‘ama Hybrid Walk Short drops Saturday

October 3rd, 2014

Images by Christina Shayne

The final piece of Fitted Hawai‘i’s Wai‘ale‘ale collection is the brand’s first cut and sew bottom:a lightweight polyester/spandex blend, featuring 4-way stretch hybrid walk short that drops tomorrow at Fitted, Blue Hawaii Surf and online. As Jordan Hart demonstrates in these images the piece can also be worn as board shorts as well. For everyday use, the designers kept the standard four pockets (two front and two back) and also added a mesh lining within the pockets for water and sand drainage as it transitions into the ocean.

The back right pocket also features an elastic key loop, commonly found on boardshorts. Belt loops were added to keep the walk short functionality, and we’ve also added a drawstring waistline, which pulls from around the waist similar to sweatpant drawstrings, rather than the eyelet lacing style of traditional boardshorts. It also features a waterproof reverse zipper and velcro closure system. Small details are seen throughout, like the drawstring aglets which feature a black and white trilock print, metallic silver logo and custom care instructions on the inner waistline, and our Mil-Spec patch on the right seam.

The name of the hybrid walk shorts is inspired by the ‘A‘ama crab (Grapsus tenuicrustatus), a species of crustacean that was introduced to Hawai‘i by Polynesians. This thin-shelled Rock crab is commonly found on all shorelines around the Hawaiian Islands. The ‘A‘ama is a Hawaiian delicacy that is often served raw at lū‘au and is also good bait for catching large fish.

Ancient Hawaiians observed the ‘A‘ama crabs natural skill of climbing over wet rocks near the shoreline and they composed many ‘ōlelo no‘eau (proverbs) about the crustacean. One of these are said in regards to a person who goes beyond their limit:

Pi‘i mai nei i ka plai me he ‘a‘ama la (Climbs the cliff like a black crab).

Got Some Love on Freunde von Freunden.

October 1st, 2014

I’m very honored to be the first portrait from Hawaii on Freunde von Freunden. I love what they do. It was a pleasure to let them into my home and give them a behind the scenes look into my life and the making of Contrast.

I got to thank the Contrast Crew for making life exciting. The full article can be found here.

For more about Freunde von Freunden, visit their website at Freundevonfreunden.com

TEEN AGE

October 1st, 2014

Surfing Magazine just released their new movie titled TEEN AGE featuring a handful of the best surfers under 20 years old. Here is a good looks at the future stars of the sport doing their thing at spots that we can only dream of traveling to. Great job to the shooters and editors on such a rad flick! And it’s FREE!

TEEN AGE from SURFING Magazine on Vimeo.

GoPro HERO4

September 30th, 2014


The Adventure of Live in 4K


HERO4 Tutorial

GoPro.com

Hawaiian Airlines x Pow! Wow! Hawai‘i x Fitted Video Recap

September 30th, 2014

Hawaiian Airlines x POW! WOW! x Fitted: Ground Service Vehicle Project from POW! WOW! Hawaii on Vimeo.

Motherload of Butts

September 30th, 2014

Mastadon and Twerking….lot’s of twerking. Seriously Wtf

Daedelus in Honolulu.

September 29th, 2014

Spells and the Redbull Music Academy had a secret show this past Friday at Redbull’s Honolulu Office featuring Daedelus. I got to thank them for making it happen. Having the opportunity to see Daedelus perform live was mind blowing.

Soulection + Green Leaf Check present Esta and DJ Sosupersam

September 29th, 2014

On Saturday Oct. 25th, local music collective Green Leaf Check (greenleafcheck.com) and world-renowned music collective Soulection (soulection.com) bring producer Esta (beatsbyesta.com) and DJ Sosupersam (sosupersam.com) for their first time performance in Oahu at Fresh Café Kaka’ako (831 Queen St.). This event will be recorded live and will be posted on GLC’s website and on their iTunes Podcast.

Special guest DJ Delve and live performance by Nā Hōkū Hanohano nominee The Horror Show. Also DJ sets by GLC residents Joncozy, Kowai Kowai and Tittahbyte. Photo booth by Photo Ops Hawaii. Live visuals by UVAV and hosted by Nā Hōkū Hanohano nominee Kwalified.

Details on the Show:
Where: Fresh Café Kaka’ako (831 Queen St.)
When: Saturday, October 25, 2014
Time: 5:00PM-10:00PM (18 and over)
Ticket Prices:
$10-$20 Early Bird Special | $25 General Admission (In advance plus applicable fees) - $5 increase day of show

Tickets on sale at these locations + online: greenleafcheck.eventbrite.com / greenleafcheck.com | About The Goods (930 McCully St. Ste #203)

For more information on Green Leaf Check visit greenleafcheck.com
Listen to the Green Leaf Check podcast on iTunes bit.ly/glcpodcast
For more information on Soulection visit soulection.com

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Sosupersam, born Samantha Dueñas, is a native Los Angeles DJ highly sought after for her talents behind the turntables and her keen style in front of them. Samantha seamlessly bridges new underground sounds with classic hip-hop, R&B, electronica, party rockers and indie favorites.

Vanity Fair Magazine made Samantha their DJ of choice for photographer Annie Liebowitz highly acclaimed 2014 Hollywood Cover shoot. Samantha so impressed them during the West Coast session (featuring George Clooney, Julia Roberts and Idris Elba) that they insisted she take the helm for the Young Hollywood Cover (Zoe Kravitz, Willow and Jaden Smith) on both the LA and NYC campaigns. Sam has also thrown down for Lena Dunham, HBO and trendy private club Soho House, to name a few.

Sam was the official DJ for Childish Gambino’s “Camp” 2012 US Tour. She has also opened for Erykah Badu, Boyz II Men and Dam Funk. Sam has rocked parties in Asia, Europe and all over the United States. She has DJed alongside famed DJ Gaslamp Killer at the highly respected event Low End Theory and shared turntables with Jazzy Jeff at The Do Over.

Read her interview with Contrast here

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ESTA, not to be confused with the visa waiver form you fill in when flying to the US, is a LA-based producer and part of the Soulection collective. Amongst a host of other things, the Soulection crew (frequent collaborators: Sango, Ta-ku, Mr Carmack) oversee a record label and radio show. ESTA’s own work is a boutique mix of classic hip-hop cues, vinyl fuzz, treated vocals and a tasteful dose of trap, all blended into a warm, viscous ooze.

Happy Monday

September 29th, 2014




Have a great week!

ASTR

September 26th, 2014

Blue Hawaii-@DjJem