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Is this the most-expensive Madden commercial, ever?

August 19th, 2014

Happy Monday

August 18th, 2014

Have a great week :)

Cheese II

August 18th, 2014

Noa Deane are u fucking kidding me

Polaroid 450.

August 17th, 2014

Took my polaroid to the beach.

#OluKai Giveaway Update

August 14th, 2014

Mahalo nui to all who entered our monthly OluKai Giveaway last week. Here’s a few of our favorite entries below. A winner will be chosen and contacted directly for size and shipping address. Stay tuned for next month’s giveaway!

Diamond of the Desert

August 14th, 2014

LNF: Diamond of the Desert from LastNameFirst.tv on Vimeo.

Switch you phone to silent mode and turn the volume up to totally tune into this epic little film by LastNameFirst.tv. Here you will witness the longest tube ride to date by Koa Smith! Bravo Koa Bravo!!!

Seth The Younger

August 12th, 2014

Text: Lindsey Okubo
Images: Cole Yamane

Seth Moniz, 16, is the youngest of the Moniz family legacy. With the NSSS Pipe Pro Junior title indication his nascent talent, he’s probably used his passport more times than you have for business. Of course, his business is to surf. Expect to see more and more of Seth as he progresses onto the Association of Surfing Professionals (ASP) Qualifying Series (QS) with the goal to make the Championship Tour (CT) one day. Being the youngest Moniz, Seth has been influenced and surrounded by surf culture straight out of the womb. “We’re not changing it much, we’re filling it”, said Seth when asked how the younger generations are changing the sport. “It’s about surfing in the right way, staying positive and having a positive attitude and trying to push surfing and progress it.” Individually he sees himself just as a “regular surfer” and hopes to progress the sport through innovation and influence to those who follow in his paddle.

Surfing is Seth’s lifestyle and the ocean is his passion. He defines passion as “something you love doing, you won’t stop loving it no matter what. Hawai‘i is the easiest place to grow up to love the water because everywhere else in the world, you have to wear a westuit, you have to deal with all these other side effects, but Hawai‘i you pull up right to the beach, jump out, surf”. This lifestyle has taken him to places like Ecuador and Nicaragua through his involvement with the Hawai‘i Surf Team which has allowed him to expand his worldview. “Traveling you get to know that there’s other crazy stuff going on in the world and that we live a live a pretty good life. There’s little kids on the side of the street asking for money, food, anything. Last time I was in Ecuador I was with the Hawaii Surf Team and we brought a bunch of clothes and gifts and left it there for the kids at the orphanage. It’s always cool to give back”, said Seth.

In a world of Instagram, girls in bikinis, kendamas and traveling Seth manages to keep his head above the fist-pumping of the crowd. “I say there are two sides, there’s the hipster side and the regular surfer who surfs everyday and doesn’t care about Instagram followers or anything and that kind of stuff. Style guys dressing how they dress they’re really styled out and they’re surfing; and then you get the guys that are just pure, power and they don’t care and they just surf ’cause they love it”, he said. “I hope I always have surfing there in my life.”

Happy Monday (it’s Tuesday)

August 12th, 2014

Have a great week!

FKA twigs

August 11th, 2014

Creepy Cool video for “Water Me”

Food for Thought.

August 9th, 2014

The “Art” of Food

Kristie Sagara
Landon Tom
Jared Yamanuha

The Manifest
Saturday, August 9 2014

50% of all proceeds will benefit the Hawaii Foodbank
(Image of artwork by Landon Tom courtesy of @themanifest)